Business

A/B Test Significance Calculator

Check if your A/B test result is statistically significant with a two-proportion z-test, p-value, lift and confidence level.

Last reviewed by the Radiatus Cloud team

Variant A (control)

Variant B (treatment)

Two-tailed two-proportion z-test. Significant at 95% means there is less than a 5% probability the observed difference is due to chance. Avoid stopping tests early — decide sample size in advance.

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Check if your A/B test result is real

An A/B test can show a difference that is just chance, and only a significance test tells you whether to trust it. This calculator runs a two-proportion test to check if your A/B result is statistically significant.

Why significance testing is essential

When you compare two variants and one converts better, the difference could be a real effect or just random variation, and the two look identical without a test. A significance test computes the probability that a difference this large would arise by chance if the variants were actually equal; if that probability is low enough, you can trust the result. Declaring a winner without this is the most common and costly mistake in A/B testing, because acting on noise wastes effort and can make things worse. The test is what separates a real improvement from a lucky sample.

A planning estimate

It runs entirely in your browser, so nothing you enter is uploaded, which matters when the input concerns your own business or security posture.

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Frequently Asked Questions

Why test for statistical significance?

Because a difference between two variants could be a real effect or just random chance. A test tells you which, so you do not act on noise.

What does the two-proportion test do?

It computes the probability that a difference this large would arise by chance if the variants were truly equal. A low probability means the result is significant.

What is the most common A/B testing mistake?

Declaring a winner without a significance test, acting on a difference that is really just random variation from a small sample.

Does significance mean the effect is large?

No. Significance means the difference is unlikely to be chance, not that it is big. A significant result can still be a small effect, so consider both.

Is my data uploaded?

No. The calculation runs entirely in your browser.

Privacy & Security

Runs entirely in your browser. No data is sent to any server.

Data: None
Client-side-Side
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v1.0

How to Use

Enter visitors and conversions for control (A) and variant (B). Significance at 95%/99%, p-value and relative lift update instantly.

Disclaimer: This tool is provided "as is" without warranty of any kind. Results are for educational and utility purposes.