CLV Calculator
Estimate total revenue expected from a single customer.
Last reviewed by the Radiatus Cloud team
CLV Calculator (Customer Lifetime Value)
Estimate the total revenue expected from a single customer account.
Lifetime Value
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Estimate what a customer is worth
Customer lifetime value is the total revenue you expect from a customer over the whole relationship, and it changes how much you can spend to acquire one. This calculator estimates CLV, so you know a customer’s true worth.
Why CLV changes the maths
Judging a customer by a single purchase understates their value and leads to under-investing in acquisition and retention. CLV captures the whole relationship, repeat purchases, how long they stay, so a customer worth far more over time than their first order justifies spending more to win and keep them. This is why businesses with high CLV can outbid competitors for customers: they know the long-run value. Estimating CLV is what lets you set a sensible acquisition budget and see retention as the value driver it is.
A planning estimate
This is an estimate for planning from the figures you enter, not financial or business advice. Real outcomes depend on factors beyond any single calculation, so treat the result as a guide. The calculation runs entirely in your browser, so your figures are never uploaded and stay on your own machine, which matters for business numbers you would not want to share.
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Frequently Asked Questions
What is customer lifetime value?
The total revenue you expect from a customer over the whole relationship, including repeat purchases, not just their first order.
Why does CLV matter?
Because judging a customer by one purchase understates their worth. CLV captures the full relationship, justifying what you can spend to acquire and retain them.
How does CLV affect acquisition spend?
A higher CLV means you can afford to spend more to win a customer, which is how high-CLV businesses outbid competitors for customers.
What drives CLV?
Purchase value, purchase frequency, and how long customers stay. Retention is a major driver, which is why CLV highlights its value.
Is my data uploaded?
No. The calculation runs entirely in your browser.
Privacy & Security
Local calculation.
About This Tool
This tool runs entirely in your browser. No data is sent to any server, ensuring complete privacy. Simply use the interface above to get started — no registration or login required.
Disclaimer: This tool is provided "as is" without warranty of any kind. Results are for educational and utility purposes.
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