Conversion Rate Calculator
Calculate conversion rate with a 95% confidence interval, revenue per visitor and the conversions needed to hit a target rate.
Conversion rate = conversions ÷ visitors × 100. E-commerce sites typically convert at 1–3%; landing pages 5–15%; SaaS free-trial sign-up 2–5%. The 95% confidence interval shows the uncertainty from your sample size.
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How to Use
Enter conversions and visitors. Optionally add revenue and a target rate to see RPV, AOV and the gap to your goal.
Disclaimer: This tool is provided "as is" without warranty of any kind. Results are for educational and utility purposes.