Average Order Value Calculator

Calculate average order value

Average order value, or AOV, measures how much a customer spends on a typical order. It is calculated by dividing total revenue by the number of orders over the same period. A store with fifty thousand in revenue across eight hundred orders has an average order value of sixty-two dollars and fifty cents. AOV is one of the most watched ecommerce metrics because raising it increases revenue without needing more customers or traffic.

It is simple to compute yet reveals a lot about purchasing behaviour and the effectiveness of merchandising and promotions.

Why AOV matters

Increasing average order value is often the cheapest way to grow revenue, since it leverages customers you already have. Tactics such as product bundling, upselling, cross-selling, free-shipping thresholds and volume discounts all aim to lift AOV. Tracking it over time shows whether these efforts are working and how pricing changes affect behaviour.

AOV also interacts with other metrics: combined with conversion rate and traffic it determines total revenue, and combined with purchase frequency and margin it feeds customer lifetime value. All calculation happens locally in your browser.

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