CPC Calculator

Calculate cost per click

CPC, cost per click, is what each click on an ad costs you, and it is central to paid advertising economics. This calculator computes CPC from your spend and clicks, so you can measure and compare the cost of driving traffic.

Why CPC drives ad decisions

Where CPM measures reach, CPC measures the cost of actually getting someone to your site, which is a step closer to a result. Dividing spend by clicks gives the average cost of each click, letting you compare campaigns, keywords and channels on what they cost to bring traffic. CPC matters because it connects directly to your economics: combined with your conversion rate and the value of a conversion, it tells you whether a click is worth what you pay for it, which is the heart of whether paid advertising is profitable.

A planning estimate

This is an estimate for planning from the figures you enter, not financial or business advice. Real outcomes depend on factors beyond any single calculation, so treat the result as a guide. The calculation runs entirely in your browser, so your figures are never uploaded and stay on your own machine, which matters for business numbers you would not want to share.

Related tools

• Incident Impact Calculator — Estimate the cost of a security incident from severity, affected users and downtime hours, with a compliance and trust rating and the response actions each severity level demands.
• Third-Party Risk Assessor — Assess vendor risk based on data access and type.
• Data Breach Cost Estimator — Estimate what a data breach would cost from records exposed, cost per record, days to detect and hours of downtime, split into direct and indirect costs.
• SaaS Risk Heatmap — Pick the SaaS apps your company runs, add your own, and get a heatmap ranking each by data criticality times access scope, with the risk each carries.