Business
CTR Calculator
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Calculate click-through rate from clicks and impressions, plus CPC, CPM and cost per conversion for your ad campaigns.
CTR = clicks ÷ impressions × 100. Typical benchmarks: Google Search ads ~3–6%, display ads ~0.5–1%, organic search top-3 ~10%+, email ~2–5% (varies by industry).
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Runs entirely in your browser. No data is sent to any server.
Data: None
Client-side-Side
Active
v1.0
How to Use
Enter clicks and impressions; add spend and conversions to also get CPC, CPM, conversion rate and CPA.
Disclaimer: This tool is provided "as is" without warranty of any kind. Results are for educational and utility purposes.