Instagram Engagement Rate Calculator
Calculate Instagram engagement rate from likes, comments and followers with industry benchmarks — by followers or by reach.
Engagement rate = (likes + comments [+ saves/shares]) ÷ posts ÷ followers × 100. Benchmarks: under 1% low, 1–3% average, 3–6% good, 6%+ excellent (smaller accounts naturally trend higher).
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Runs entirely in your browser. No data is sent to any server.
How to Use
Enter followers, number of recent posts and total likes/comments across them. The rate, per-post averages and benchmark rating update live.
Disclaimer: This tool is provided "as is" without warranty of any kind. Results are for educational and utility purposes.