Markup Calculator

Set a selling price from cost and markup

Markup is the amount you add to cost to set a selling price, and getting it right determines your profit. This calculator computes the selling price from your cost and desired markup percentage, so you price for the profit you intend.

Why markup and margin are not the same

Markup is calculated on cost, margin on selling price, and confusing them is a classic pricing mistake. A 50% markup on a cost is not a 50% margin: adding 50% to a cost of 100 gives a price of 150, but the margin, profit over price, is only 33%. Understanding this prevents under-pricing, since a markup that sounds generous can leave a thinner margin than expected. Setting the price from a target markup, and seeing the resulting margin, keeps pricing deliberate.

A planning estimate

This is an estimate for planning from the figures you enter, not financial or business advice. Real outcomes depend on factors beyond any single calculation, so treat the result as a guide. The calculation runs entirely in your browser, so your figures are never uploaded and stay on your own machine, which matters for business numbers you would not want to share.

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