Anchor Text Distribution Analyzer

A natural profile is mostly branded and unremarkable

Links that people create without being asked overwhelmingly use the brand name, the bare URL, or generic phrases like "click here" and "this article". Exact match commercial anchors are rare in that mix, because a person linking to a page naturally describes it rather than reciting a target keyword. A profile where a large share of anchors are exact commercial matches is therefore an unusual pattern, and unusual patterns in link profiles are what algorithmic penalties were built to detect.

There is no safe percentage

Advice circulating as a rule, such as keeping exact match anchors under one percent, is invented. No public threshold exists, the actual systems are proprietary, and the right distribution differs wildly by industry, brand strength and site age. What the distribution is genuinely useful for is comparison: against your own profile over time, and against competitors ranking well in the same space. A sudden shift in your own mix is a stronger signal than any absolute number.

Internal links follow different rules

You control every internal anchor, so descriptive keyword anchors are appropriate and expected there. The concern about over-optimisation applies to external links, where the pattern is supposed to reflect what other people chose to write. Analysing the two together produces a misleading picture, which is why the type of export matters and is asked for explicitly.

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