Keyword Density Checker

Density is a diagnostic, not a target

Keyword density is the share of total words a term accounts for. It was a genuine ranking factor in the early 2000s and has not been one for a long time: Google's systems evaluate topical relevance through language models, entities and context, not term frequency. There is no optimal percentage, and any tool telling you to hit 2 percent is repeating advice that stopped being true well over a decade ago.

What it is still useful for

Two things. First, catching over-optimisation: a term at 5 or 6 percent reads badly to a human and looks like stuffing, which is a real penalty risk. Second, catching the opposite problem, which is far more common: content that never actually uses the phrase it is meant to rank for. If you are targeting a phrase like cookie banner generator and the page says consent tool throughout, a density of zero explains the absence of rankings.

Cover the topic, not the keyword

Modern relevance comes from covering the concepts a searcher expects, not repeating a string. A page about cookie banners should naturally mention consent, GDPR, opt-in, categories and prior consent, because a page genuinely about the subject would. Those related terms signal depth in a way repetition cannot fake, and they arrive for free when you actually know the subject.

Placement matters more than count

A term in the title, the H1, the opening sentence and a subheading does more than the same term repeated twenty times in body copy. Search engines weight position, and so do readers, who decide within a sentence or two whether the page is about their problem.

Read it aloud

The most reliable stuffing test costs nothing. If a paragraph sounds unnatural when spoken, it will read that way to a person and pattern-match to spam for an algorithm. Write for the reader first and check density afterwards as a sanity check, never as a target to engineer toward.

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