UTM Parameter Parser
Parse UTM parameters from a campaign URL to see the source, medium, campaign, term and content for analytics checking.
Last reviewed by the Radiatus Cloud team
Parse the UTM campaign parameters out of a tracking URL.
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Parse UTM parameters from a URL
UTM parameters are tags added to a URL to track where traffic comes from in analytics. This parser reads a campaign URL and breaks out the five standard UTM parameters: source, medium, campaign, term and content, along with the campaign id if present. It decodes the values, so plus-encoded spaces and percent-encoded characters appear as readable text, and it separates the base URL from the query string, making it easy to check that a tracking link is tagged correctly.
Any non-UTM query parameters are listed separately so nothing is hidden.
Checking your tracking links
Correct UTM tagging is essential for accurate campaign reporting, because analytics tools group traffic by these parameters. A typo in a source or medium, inconsistent casing, or a missing campaign tag can scatter your data across the wrong buckets and undermine your reporting. Parsing a link before you publish it confirms it is tagged exactly as intended.
Keep your UTM values consistent, lowercase and spelled the same way across campaigns, since analytics treats different spellings as different sources. This parser is the companion to a UTM builder, letting you verify what a builder produced. All parsing happens locally in your browser.
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Frequently Asked Questions
What are UTM parameters?
They are tags added to a URL, such as utm_source and utm_medium, that analytics tools use to attribute traffic to campaigns.
Which parameters does it parse?
The five standard UTM parameters, source, medium, campaign, term and content, plus the optional campaign id, with values decoded.
Why check UTM links before publishing?
A typo or inconsistent value scatters your data across wrong buckets in analytics, so verifying the tags first keeps reporting accurate.
Does it decode the values?
Yes. Percent-encoded characters and plus-encoded spaces are decoded so the parameter values are shown as readable text.
What about non-UTM parameters?
Any other query parameters in the URL are listed separately, so you can see everything the link contains.
Privacy & Security
Everything runs in your browser; nothing is uploaded.
How to Use
Paste a URL with UTM parameters to break them down.
Disclaimer: This tool is provided "as is" without warranty of any kind. Results are for educational and utility purposes.
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SEOCheck a page's meta tags for the problems that actually affect indexing and click-through.
Redirect Chain Checker
SEOTrace the full path of redirects (301/302) to find loops or lost link juice.
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SEOValidate robots.txt syntax and check whether a specific URL is allowed or blocked for a given crawler.