Topic Cluster Planner
Group a keyword list into topic clusters by shared vocabulary, propose a pillar page for each and assign supporting pages, with an internal linking plan generated from the structure.
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One page per keyword is the wrong unit
Building a separate page for every keyword produces hundreds of thin pages competing with each other for near identical queries. Search engines resolved this years ago: they match a page to a topic rather than to a string, so one thorough page usually ranks for dozens of related phrasings. The practical unit of planning is therefore the cluster of related queries a single page can satisfy, not the individual keyword.
What the hub and spoke structure does
A pillar page covers the topic broadly and links to supporting pages covering each sub-topic in depth, each of which links back. This concentrates internal link equity on the pillar, which is normally the page targeting the most competitive term, while giving each specific query a page that answers it precisely. The structure also makes the site legible: a reader arriving on any spoke can see the shape of the whole topic.
Clustering by vocabulary is an approximation
Grouping keywords by the words they share is fast and gets most of the obvious cases right. It cannot see that two phrases with no words in common mean the same thing, and it cannot tell that two similar looking phrases have different intents. The rigorous method compares the actual search results for each keyword and groups those returning similar pages, since that reflects how search engines already understand the relationships. Use this to get a workable first structure and check the groups that matter.
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Frequently Asked Questions
Why not build one page per keyword?
Because search engines match pages to topics rather than to strings, so one thorough page ranks for dozens of related phrasings. A page per keyword produces thin pages competing with each other for near identical queries.
What is a pillar page?
The broad page covering a topic, linking to supporting pages on each sub-topic and linked back from each of them. It usually targets the most competitive term in the cluster and receives the most internal link equity as a result.
How reliable is clustering by shared words?
Good for obvious cases and blind to two others: phrases meaning the same thing with no words in common, and similar looking phrases with different intents. Check the groups you plan to invest in.
What is the more rigorous method?
Comparing the actual search results for each keyword and grouping those that return similar pages. That reflects how search engines already understand the relationships, rather than inferring them from the words.
How many supporting pages should a cluster have?
As many as there are sub-topics that genuinely need their own page. Splitting a topic into more pages than it supports produces thin content; forcing too much into one page makes it unfocused. The keyword groupings usually indicate the natural split.
Privacy & Security
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How to Use
Paste a keyword list to group it into clusters with a pillar page and supporting pages.
Disclaimer: This tool is provided "as is" without warranty of any kind. Results are for educational and utility purposes.
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SEOValidate robots.txt syntax and check whether a specific URL is allowed or blocked for a given crawler.