Breadcrumb Schema Generator
Generate BreadcrumbList schema markup in JSON-LD to help search engines show breadcrumb navigation in your search results.
Last reviewed by the Radiatus Cloud team
Generate BreadcrumbList JSON-LD so your pages can show breadcrumbs in search results.
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Generate breadcrumb schema markup
Breadcrumb schema uses the Schema.org BreadcrumbList type to describe the hierarchical trail that leads to a page, such as Home, then Blog, then the article. This generator turns a simple list of breadcrumb names and URLs into valid JSON-LD markup you can paste into the head of your page. When search engines read it, they can display the breadcrumb trail in place of the plain URL in search results, making your listing clearer and more clickable.
Each breadcrumb becomes a ListItem with a position, a name and a link, in the order you enter them from the site root to the current page.
Why breadcrumbs help SEO
Breadcrumb rich results replace the raw URL in Google with a readable path, which helps users understand where a page sits in your site and can improve click-through rates. The markup also reinforces your site structure for search engines, aiding crawling and context. Breadcrumbs should reflect the logical hierarchy of your content, not necessarily the exact click path a user took.
The generated JSON-LD follows the format Google recommends. Validate it with a structured-data testing tool and ensure the visible breadcrumbs on the page match the markup. All generation happens locally in your browser.
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Frequently Asked Questions
What is breadcrumb schema?
It is BreadcrumbList structured data that describes the path to a page, letting search engines show a breadcrumb trail instead of the plain URL.
How do I enter the breadcrumbs?
Put each breadcrumb on its own line as the name, a pipe character, then the URL, ordered from the site home to the current page.
Where do I place the JSON-LD?
Paste it inside a script tag of type application/ld+json in the head or body of the page it describes.
Should the markup match visible breadcrumbs?
Yes. Search engines expect the structured data to reflect breadcrumbs that are actually visible on the page.
Does breadcrumb schema guarantee rich results?
No. It makes your page eligible, but search engines decide whether to show the breadcrumb trail based on their own criteria.
Privacy & Security
Everything runs in your browser; nothing is uploaded.
How to Use
Enter each breadcrumb as Name | URL on its own line, then generate.
Disclaimer: This tool is provided "as is" without warranty of any kind. Results are for educational and utility purposes.
Related Tools
Meta Tag Analyzer
SEOCheck a page's meta tags for the problems that actually affect indexing and click-through.
Redirect Chain Checker
SEOTrace the full path of redirects (301/302) to find loops or lost link juice.
Robots.txt Validator
SEOValidate robots.txt syntax and check whether a specific URL is allowed or blocked for a given crawler.