Search Intent Classifier
Classify a keyword list as informational, navigational, commercial or transactional from the wording, and see which page type each group needs and where the classification is uncertain.
Last reviewed by the Radiatus Cloud team
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Intent decides the page type, not the keyword
The most common reason a well optimised page fails to rank is that it is the wrong kind of page. Someone searching "how to clean suede shoes" wants instructions; a product page cannot satisfy that no matter how well it targets the phrase. Someone searching "buy suede cleaner" wants to complete a purchase, and a two thousand word guide gets in their way. Matching the format to the intent matters more than any on-page optimisation, and it is decided before a word is written.
The four categories and what they need
Informational queries want an article, guide or answer. Navigational queries want a specific site and are usually branded, so competing for someone else's brand rarely pays. Commercial investigation queries, the "best" and "review" and "versus" phrases, want a comparison and are the highest value category for affiliate and lead generation work. Transactional queries want a product, pricing or signup page. Getting the format right for each is the whole exercise.
Wording is a signal, not proof
Classification from the words alone is a good first pass and it is not authoritative. A query can carry mixed intent, intent shifts with context and season, and the same phrase means different things in different industries. The definitive answer is what already ranks: if the first page is entirely product listings, the intent is transactional whatever the wording suggests. Use this to sort a large list quickly, then check the results page for anything you intend to invest in.
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Frequently Asked Questions
Why does intent matter more than keyword targeting?
Because the wrong page type cannot rank however well it is optimised. A product page will not satisfy a how-to query and a long guide gets in the way of someone ready to buy. Format is decided before any writing starts.
What is commercial investigation?
The stage between researching and buying: best, review, comparison, versus and alternative queries. The searcher intends to purchase and has not chosen yet, which makes these the highest value queries for affiliate and lead generation work.
How reliable is classification from wording?
Good as a first pass and not authoritative. Queries carry mixed intent, meaning shifts by industry and season, and short queries carry little signal. Treat low confidence results as needing a manual check.
How do I confirm the real intent?
Look at what already ranks. If the first page is entirely product listings, the intent is transactional whatever the wording implies, because those results reflect measured behaviour rather than a guess about language.
Can one page serve several intents?
Rarely well. A page trying to explain, compare and sell at once usually does none of them properly. Separate pages linked to each other serve mixed intent better than one page attempting everything.
Privacy & Security
Everything runs in your browser; nothing is uploaded.
How to Use
Paste a keyword list to sort it by search intent and see the page type each group needs.
Disclaimer: This tool is provided "as is" without warranty of any kind. Results are for educational and utility purposes.
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